Mass marketing can be very expensive in terms of dollars spent and patience for return on investment. The quicker you get to the right person with a solution to their need (your product or service,) the quicker you make the…
In prior blogs, S∙I∙R has stated that we view the use of social media and digital marketing as a viable component of a well thought-out sales strategy. The key word here is: component. To state the obvious (and our experience…
Most anyone in sales understands when you refer to the sales process as either a funnel or a pipeline. The funnel depicts more abundant, less qualified, prospects at the top and as time (and the discovery process) goes by the…
The next “book” on the shelf, in our “Back to Sales School” series deals with the complex issue of managing sales. To treat this subject in its entirety would require volumes. This blog merely attempts to provide an overview. Many…
We introduced this blog as a sales library. It’s purpose is to provide you with resources to turn to in order to learn more about and make use of proven sales and marketing methods that help you grow sales. Because…
As we mentioned in our Sales Library introduction, S∙I∙R does not want to “toot our own horn”. We are committed to making this forum a “sales library” not a “sales pitch”. At the same time, you have a right to…
Smart sales leaders are always scouting for innovative ways to grow sales. The pandemic has brought a new sense of urgency to every sales manager we talk to. Innovation understates what today’s reality demands: a willingness to change, adapt, and…
