What’s the Best Use of my Sales & Marketing Budget?
As we concluded our "Back to Sales School" series, we had interesting feedback and discussion with clients and prospective clients alike. Some appreciated our observations on the best ways to execute lead generation strategies and tactics. Others wanted to learn…
Getting a Handle on Social Media & Digital Marketing
In prior blogs, S∙I∙R has stated that we view the use of social media and digital marketing as a viable component of a well thought-out sales strategy. The key word here is: component. To state the obvious (and our experience…
How to Increase Sales Using the Sales Funnel & Pipeline
Most anyone in sales understands when you refer to the sales process as either a funnel or a pipeline. The funnel depicts more abundant, less qualified, prospects at the top and as time (and the discovery process) goes by the…
Sales Management 101 – Managing Your Sales “Stable”
The next “book” on the shelf, in our “Back to Sales School” series deals with the complex issue of managing sales. To treat this subject in its entirety would require volumes. This blog merely attempts to provide an overview. Many…
Lead Generation & Tactics – Back to “Sales School”
We introduced this blog as a sales library. It’s purpose is to provide you with resources to turn to in order to learn more about and make use of proven sales and marketing methods that help you grow sales. Because…
Who IS S-I-R?
As we mentioned in our Sales Library introduction, S∙I∙R does not want to “toot our own horn”. We are committed to making this forum a “sales library” not a “sales pitch”. At the same time, you have a right to…
S-I-R Sales Library
Smart sales leaders are always scouting for innovative ways to grow sales. The pandemic has brought a new sense of urgency to every sales manager we talk to. Innovation understates what today’s reality demands: a willingness to change, adapt, and…